Raise the Profile of your Firm
Use PR and the media to generate positive coverage of your firm:
- Review your press and PR strategy and ensure it is a coherent part of your wider marketing activity
- Define clear messages about the firm – the key things you want to be heard
- Define your key audiences – the different groups of people you want to reach
- Select your target periodicals, magazines, radio and TV programmes
- Cultivate relationships with commissioning editors and key journalists
- Learn how to conduct an effective media interview
- Use powerful techniques for getting your messages across
- Know how to drive the agenda of an interview onto your territory
- Handle questions and challenges from your interviewer to your advantage
- Ensure that coverage of you and your firm is fair, balanced and positive