Media Handling - Getting Your Message Across
In-company Courses, Conferences, Conference, Courses, Communicating with Impact,Media Handling - Getting Your Message Across
Need to enhance the profile of your organisation, and develop a more proactive approach to media relations? This is essential media skills training for managers and directors who want to seize the initiative and increase the confidence and ability of their spokespeople when dealing with broadcast media.
Individual benefits:
- Communicate clear, concise and consistent messages
- Handle different parts of the media in an appropriate and effective way.
- Respond to difficult, challenging and aggressive questions from journalists and broadcasters.
- Understand the tools, techniques and questioning approaches used by professional journalists and broadcasters.
Organisational benefits:
- Achieve a positive media profile for your organisation
- Communicate an attractive image of your organisation on radio and TV
- Seize the initiative and move beyond a reactive response to bad news stories and negative coverage
- Encourage spokespeople to use their knowledge, experience and imagination to generate new ideas for newsworthy stories
What the training covers:
- Strategy - developing a proactive strategy and a coherent approach to media relations
- Message definition - what do you want to communicate to them
- Delivering your message - gravitas, impact, confidence and credibility
- Appearance - image, dress, posture and style. Personal
- Building rapport with the interviewer - and with your audience
- Time management, rehearsal and flexibility
- Voice Projection, breathing, articulation, diction, pace and tone. Knowing when to pause
- Ending - how to get the last word