Mastering the Media
This workshop focuses on constructive engagement with the media. You will develop the skills and insight you need to handle the media and interact in a planned and productive way with print, TV and radio journalists. The focus is on harnessing the power of the media to raise the profile of your organisation, to communicate your key messages to your target audiences and to build your brand.
Individual benefits:
- Knowing how to define a clear and compelling message
- The ability to draft an effective press release
- Targeting and focus on activities that bring real reward
- Personal effectiveness and career advancement
Organisational benefits:
- A positive image for your organisation
- Clear understanding in your key audiences of who you are and what you offer
- Utilising press and PR as a key component in your marketing mix
- Clear differentiation from your competitors
What the training covers:
- Best practice in defining a media strategy
- How to deal with journalists and editors: the journalistic process
- How to deal with press, radio and TV interviews - live, recorded, phone-ins, telephone, 'down the line'
- Crisis management, 'door-stepping' and unwanted publicity
- Handling aggressive, probing and difficult questions
- Maintaining control and keeping your message clear and consistent
- Time control, sound bites and getting your point across in 30 seconds
- Personal presentation - body language, posture, appearance
- Rehearsal and nerve control
- Ending - how to get the last word