Key Account Management
Learn to apply the business development skills and techniques needed to maintain and develop existing client relationships, whilst hunting for and securing new business. Training focuses on how to maximise the level, quality and value of the business won from current clients and customers through effectively managed relationships.
Individual benefits:
- Enhanced ability to deal successfully with your clients or customers
- Confidence in handling challenging situations
- Effectiveness – doing the things that really count
- Enhanced respect from your key clients and customers
Organisational benefits:
- Satisfied clients and customers
- Loyalty, allegiance and goodwill
- A better understanding of the value you deliver
- Clarity of focus on key accounts and high-value activities
What the training covers:
- Understanding what makes people stay with you
- Consultative selling to existing clients and customers
- Account management - creating and maintaining a relationship plan
- Key meetings skills
- Applying techniques to enhance teamwork and co-operation with customers and clients
- Principles and practice of service quality
- Service recovery - when things go wrong
- Building partnerships
- How to strengthen faltering relationships
- Action planning
This is a sample programme. It can be tailored in content, duration and format to suit your organisation.
Call us now on +44 (0)20 8371 7011 or outline your requirements.
Run courses In-Company
If you have 4 or more people who would benefit from this training, why not consider running it in-house?
- Tailored content
- Significant cost savings
- Choice of time and location
- Flexible delivery options
Call us now on
+44 (0)20 8371 7011
or send us an outline of your requirements.
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