Communication - same old chestnut or business priority?
News item added 8th August 2007
Communication in organisations is about the exchange of information and the transmission of values. Communication of information is the vehicle by which decisions are made whereas communication of values allows a greater level of understanding and organisational engagement to be created. We at Credos believe that development programmes which aim to address communication skills and processes can be effective, but only if they focus on both the communication of information and the communication of values.
Why should managers communicate?
- 'Talking-the-talk' can build excitement around objectives and enhance the amount of 'positive energy' that is created around the brand values within the organisation
- Many managers build a higher level of organisational awareness – enabling them to see how their actions and work styles have an impact on the 'bigger picture'
Michael Dell, CEO of Dell computers, recently noted in a CNN interview that he spends upwards of 30% of his time listening to and talking with staff across the Dell network. Research and experience has shown us that organisations in which people are engaged around the key ideas and values, achieve a much greater alignment of internal behaviour and customer satisfaction.
Individual communication barriers
People within any organisation have diverse communication styles and attitudes. Managers are no exception and many managers find it easier to talk than to listen. The personality profile of many senior managers is typically decisive, confident and goal orientated. While these attributes provide good business tools, they can also create barriers to effective listening – thereby hindering understanding and stalling the communication process.
Communication within the organisational context – key questions
- Does your organisation value time spent communicating?
- Does leadership visibly support `softer` initiatives?
- Does the organisation support openness, communication, free-thinking, discussion of brands/values and challenging of the status quo?
If the answer to one or more of these questions is no, then it is likely that the organisation may benefit from
- An audit of current communication practices/culture
- The development of a leader-led communication development initiative
- Focused skill development addressing both the communication of information and of values
Make it your business priority
To truly develop a communicating culture in your organisation, shifts in both processes and leadership behaviour are required. The benefits are clear – as a communicating business you will build dialogue with staff, customers and markets. You will listen hard and respond fast. Credos can create a tailored communication programme to help step up your communication practice – and help you gain that competitive edge.
Interested? Talk to us about how we can help you and your people In-company, where and when you choose. For an informal discussion of your organisational requirements, or to arrange a meeting call us on 020 8371 7005