Preparing for Roadshows, Conferences, Exhibitions and Client Presentations
News item added 25th September 2007
For most organisations and professional services firms, the opportunity to present their people, value, services and branding is critical.
For some, local, national and international roadshows and exhibitions are the preferred route into the hearts and minds of their clients and customers. For others, participating in or organising and presenting conferences and seminars is a vital means of developing and maintaining relationships with clients and customers.
Too often, planning and delivery are disjointed, ill-timed or too narrowly thought out. The result: moderate, or worse, unfavourable impact on clients and customers. Ironically, in our experience, a small additional investment in pre-event planning might well have yielded a disproportionately high return - as customers, clients and staff exceed each others\' expectations throughout the process.
So how do you get it right?
We help our clients in a number of practical ways - without getting in the way!
The value we bring includes:
- Helping to prepare the content - and fine-tuning messages to suit the needs of clients and customers
- Anticipating questions and concerns - and helping you to develop an approach that meets and exceeds what people want
- Ensuring that your branding engages and excites the audience - from visual aids and PowerPoint through to what people receive before, during and after the event
- Training, coaching and rehearsing presenters in key public speaking and presentation skills
- Helping event chair people to lead, present and motivate speakers, audiences and panels