Writing for Results
Pre-course activity
To gain maximum benefit, please bring with you samples of your written work that you can review throughout the course. You will be asked to complete a pre-course questionnaire which will help the trainer to focus on individual needs.
The Benefits of Planning
- Mind mapping
- Adopting a structured approach – saving valuable time
- Putting yourself in the reader’s shoes
- Ensuring the objective is clear
- Deciding on information the reader needs
- Sequencing to maintain interest and persuade the reader
Developing a ‘Lean & Fit' Style
- The ABC guide to ensure professionalism
- Clear expression to appeal to your reader
- Adding interest and variation to your work with well-chosen words
Writing to Persuade
- Exploring new ways to persuade
- Encouraging and convincing the reader to follow your train of thought / argument
- Anticipating and addressing objections – positively
Making an Impact – Sustaining Interest
- Developing techniques to make an impression on the reader
- Adding sincerity with personal and sincere beginnings and endings
- Bringing your writing to life – making it visually appealing
Analysing/Editing
- Avoiding time-consuming rewrites
- Logical approach to proof-reading
- Learning to get it right first time
Action Planning
- Creating your personal action plan for the future