Building and Optimising Client Relationships

Creating Powerful Relationships Through Networking

Nature of Networks

  • Identifying types of network
  • How networks behave

Expanding Your Networks

  • Using your current contacts to gain access
  • Identifying areas of mutual interest
  • Looking outside your immediate area for opportunities to expand your contact list
  • Using the internet
  • Other remote methods of attracting networks

Joining and Leaving Groups

  • Identifying desired groups
  • Using current contacts
  • Validating your entry into the group
  • The power of the volunteer
  • Moving on whilst maintaining the relationship

Breaking the Ice

  • How to create a good impression
  • Selecting powerful openings
  • Sound and impact
  • Creating alliances
  • Impact without offence

Small Talk

  • Identifying key subject areas
  • Uses of questioning
  • How to prompt a response

Finding Common Ground

  • Making a similar sound
  • Triggering mutual engagement
  • Identifying positive, common interests and experiences
  • Avoiding the one-up-manship game

Keeping the Conversation Going

  • How to bring some energy to the conversation
  • Changing pace
  • Using stories, asking questions
  • Building trust

Strengthening the Relationship

  • Making it personal
  • Building up positive credits
  • Building obligation