Communicating with Impact

Welcome, introduction and outline of objectives

What makes presentations memorable?

• How do people absorb information: auditory and visual sensory modes
• Understanding different learning and listening styles
• Innovative repetition: hearing the message in many forms
• Using the power of language and rhythm

Planning and preparation: your message and content

• Research, planning and preparation: getting ready to succeed
• The importance of indentifying a clear objective
• Understanding your audience's needs and concerns
• Building and shaping audience-focused context and content 

Structuring your presentation: achieving logic, coherence, narrative context and content

• Structuring your information in a logical, coherent and involving way
• Looking at a more imaginative structure, enabling the presenter to get clear messages across
• Practising and adapting key skills, techniques and tools for preparing and structuring presentations

Working on the narrative: making your words relevant and interesting for your audience

• Communicating your message by creating a logical, flowing, coherent narrative
• Gathering data from as many sources as possible: macro, micro, formal and informal
• Using stories and illustrations to make information familiar and relevant
• Making sure your narrative is audience-focused

Using visual aids to increase the impact, effectiveness and memorability of your presentation

• Approaches to designing and using powerful presentation aids to drive your message
• How to illustrate: deductive and inductive approaches
• How to use PowerPoint effectively to enhance a presentation and how to avoid over use

How to achieve gravitas and confidence in your presentation

• Pausing and pacing: developing the confidence to pause
• Varying your speed to hold attention
• Non-verbal communication: standing and gesturing to look confident and credible

Review of day one and objective setting for day two