Management, leadership and team development › Developing a Coaching Culture

Developing a Coaching Culture

Learn how to cultivate and promote a culture that supports coaching, delivering increased motivation and performance

This is a sample learning overview that we can design and deliver specifically for your organisation.

Organisations that use coaching as a tool to drive development and change show increased employee performance, motivation and productivity, extensive research reveals. To succeed, however, the coaching initiative has to be well supported by the underlying organisational culture. Businesses that create a `coaching culture` demonstrate that they value their people – and their people’s development within the organisation.

We can provide you with the skills and knowledge to cultivate and promote an environment that delivers increased business performance – and the edge you need to stay ahead of your competition.

Who will benefit?

L&D and HR professionals, organisational development and change specialists, executive coaches, managers and team leaders.

Participants will learn to:

  • Understand how coaching works and when it is appropriate
  • Create a culture that supports coaching-including top down buy-in
  • Understand best practice techniques to formulate and communicate clear and constructive feedback
  • Use reliable models to plan and carry out coaching
  • Learn how to cultivate and promote an environment that delivers increased motivation and performance


View typical programme content


Coaching – what does it mean?

  • Definitions and examples
  • Coaching versus mentoring
  • Formal versus informal coaching

The business case: why invest?

  • Case studies: examples of how coaching can impact business performance
  • What are the measurable benefits of a coaching culture?
  • Improved communication, conscious development of talent, disciplined leaders, enhanced employee engagement = increased operational improvement

Developing a coaching culture: first steps

  • Reviewing current coaching strategy and practice
  • Connecting coaching to business strategy and understanding its impact
  • Senior management buy-in: selling the business benefits
  • Selecting a coaching champion
  • Communicating change clearly and consistently
  • Planning for resistance

Establishing a behaviour-based coaching approach

  • Connecting coaching with organisational values
  • Removing and changing inhibitive behaviours
  • Actively promoting behaviours that support the desired culture

Creating a coaching methodology

  • Demonstrating clear learning outcomes
  • Agreeing success criteria and a feedback process
  • Developing evaluation strategies to measure desired outcomes
  • How to embed coaching processes and behaviours

Explore our subject areas

Learning channels

A wide range of learning methods ensures we deliver learning that is appropriate, specific and drives sustainable change.

These include

Explore all our
delivery methods