HR strategy and best practice › Developing Intercultural Awareness

Developing Intercultural Awareness

Build intercultural understanding and develop skills to manage a diverse, global workforce

This is a sample learning overview that we can design and deliver specifically for your organisation.

As business takes on a more global character it is vital that those who work internationally, or who are responsible for managing overseas workers, understand how culture impacts business effectiveness.

We can create a seminar for you and your teams on developing intercultural awareness. Such a programme offers best practice for global working and helps you avoid the problems that can result from poor understanding - such as unproductive business, loss to the bottom line, poor morale and failure of international ventures .

More organisations than ever have their own international operations - representative offices, subsidiaries, joint-partnerships and acquired firms. Global HR Professionals have a duty to ensure that they are aware of, and sensitive to, these different cultural environments when managing international assignments, working with global teams and formulating cross-border policies.

Who will benefit?

All managers with international responsibility who want to do business and run global teams more effectively. It will also benefit HR professionals who are required to advise and coach colleagues on the cultural aspects of international projects.

Participants will learn to:

  • Develop their understanding of explicit and implicit culture
  • Show self-awareness: understanding their own cultural background and behaviours
  • Recognise cultural values and their impact
  • Assess the relative importance of verbal and non-verbal communication in different cultures
  • Investigate the impact of culture on management styles and organisation structures
  • Explore the role of culture and values in the decision-making process
  • Learn about the impact of cultural differences on HR policies and activities
  • Consider the role of the global HR professional as an intercultural coach within your organisation

View typical programme content



  • Objectives
  • Your experiences

Developing your intercultural understanding

  • Defining culture
  • Explicit and Implicit culture
  • Why is culture important?
  • Activity: measuring culture
  • Self-awareness
  • Understanding your own cultural background and behaviors
  • Awareness of others
  • Understanding that people from other cultures and background can view the world differently to yourself
  • Cultural values and their impact

Communication - 'glue' in business

  • Activity – discovering your own communication style
  • The relative importance of verbal and non-verbal communication in different cultures
  • Addressing challenges of virtual communication
  • Is English “English”?
  • Communication strategies 

Group discussion: real scenarios from participants

In this facilitated group discussion we work through scenarios in which cross-cultural communication is important. Participants may bring their own case studies which will be discussed in the group thus allowing experiential learning.

Impact of culture in doing international or global business

  • Management styles and organisation structures
  • Decision-making processes
  • Managing conflict
  • Negotiating
  • Team working

Adapting HR activities?

  • Recruitment
  • Talent development
  • Employee engagement
  • Performance management
  • The role of the global HR professional as an intercultural coach

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Learning channels

A wide range of learning methods ensures we deliver learning that is appropriate, specific and drives sustainable change.

These include

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delivery methods