Business effectiveness › Key Account Management

Key Account Management

This is a sample learning overview that we can design and deliver specifically for your organisation.

Learn to apply the business development skills and techniques needed to maintain and develop existing client relationships, whilst hunting for and securing new business. Training focuses on how to maximise the level, quality and value of the business won from current clients and customers through effectively managed relationships.

Individual benefits

  • Enhanced ability to deal successfully with your clients or customers
  • Confidence in handling challenging situations
  • Effectiveness – doing the things that really count
  • Enhanced respect from your key clients and customers

Organisational benefits

  • Satisfied clients and customers
  • Loyalty, allegiance and goodwill
  • A better understanding of the value you deliver
  • Clarity of focus on key accounts and high-value activities

View typical programme content


  • Understanding what makes people stay with you
  • Consultative selling to existing clients and customers
  • Account management - creating and maintaining a relationship plan
  • Key meetings skills
  • Applying techniques to enhance teamwork and co-operation with customers and clients
  • Principles and practice of service quality
  • Service recovery - when things go wrong
  • Building partnerships
  • How to strengthen faltering relationships
  • Action planning

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Learning channels

A wide range of learning methods ensures we deliver learning that is appropriate, specific and drives sustainable change.

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delivery methods