UK employment law and best practice › Social Media, Employees and Corporate Reputation

Social Media, Employees and Corporate Reputation

How to deal with employment issues relating to social media and technology

This is a sample learning overview that we can design and deliver specifically for your organisation.

What would you do if faced with an employment issue relating to social media and technology at work? Are you familiar with the latest law and practice for this ever-evolving, and now very common, area of employment law?

Employment issues can easily give rise to reputational risk.  What your staff do – at all levels – within and outside the workplace can have consequences which rapidly spiral out of control. In a social media dominated age it is essential that HR professionals know how to proactively and effectively handle reputational risk - thereby protecting the reputations of individuals as well as the organisation.

Course highlights

  • Understand the risks social media presents to employers at each stage of the employment lifecycle
  • Understand the law and best practice for data protection and what you should be doing
  • Review your policies and procedures – are you handling employee ICT issues correctly?
  • Discover how to use training to protect yourself and your organisation against the risk of social media related employment disputes
  • Review best practice and case law for handling disciplinary procedures relating to inappropriate use  of  technology and social media
  • Employee use of social media – and its impact on corporate reputation – managing the fall out; preventing the ‘tweet’
  • Litigation/employment tribunals – managing press and publicity arising out of evidence from staff and former staff

View typical programme content

Programme

Welcome and introductions

  • What are the risks of technology in the workplace? What do we need to know? Why now?
  • Cases in the news, case law developments

 

Recruitment: implications of using social media in the recruitment process

  • Attracting and selecting candidates using social media
  • Employee expectations of social media in the recruitment process
  • Complying with data protection rules for recruitment and selection
  • Risks associated with social media vetting

 

Social media at work: who’s the owner?

  • Corporate social media accounts
  • Personnel media accounts
  • Bring Your Own Device, what are the implications
  • Big data – how do you manage the risks?

 

Technology at work: legal issues to keep in mind

  • Handling confidential Information
  • Managing copyright and other intellectual property
  • The future of Data Protection – monitoring workers and the EU Regulations
  • Freedom of information, human rights and defamation
  • Provider’s terms of service

 

The potential costs of inappropriate staff use of social media

  • Loss of productivity
  • Reputational effect
  • Regulatory risk
  • Employment tribunal claim risk
  • Defamation risk

 

Keeping control: employees’ use of ICT at work

  • ICT policies and procedure - what to include?
  • What defines “reasonable use” by employees of ICT at work
  • Delineate public & private domains for purposes of the work system
  • Use of corporate and private social media for work purposes
  • Dispel expectations of privacy
  • Ensure the consequences of breach are understood
  • The role of IT

 

Training – prevention rather than cure

  • Why it is necessary
  • When should it be conducted
  • Use of passwords
  • Privacy settings
  • Signing up

 

ICT and disciplinary policies

  • Linking policies
  • Making clear behaviours which are unacceptable
  • Disciplinary and grievance issues
    • Managing performance
    • How to deal with disputes over ICT misuse
    • Bullying and harassment
  • Best practice in dealing with inappropriate comments by employees on social media
  • Using social media to investigate or make decisions about staff

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