Engage, motivate and enthuse those you want to reach out to
This is a sample learning overview that we can design and deliver specifically for your organisation.
Stories are powerful. They can engage, motivate and enthuse. Told in a compelling way, a story can reach into hearts and minds. It can cut through the noise of a world full of distractions and the clamour of competing voices. A great story has the power to make change happen.
In this workshop, you will learn how to build your story. How to embed your message in a narrative that will resonate with the people you want to reach. One that will connect them to you and involve them in what you want to say. The story you build will help you to lead, manage and effect the change you want to achieve.
The one day workshop will offer you the opportunity to write the first draft of your story. You will learn how to:
The story you build will be unique. It will be yours to develop, shape and sharpen; yours to tell with passion and conviction. A story to create connection and rapport, to communicate your message, to make change happen.
The power of stories
The people you want to reach
Who are the people who need to hear what you have to say? Before you build your story, you need to know your audience. Practical exercise to help you identify:
The vital importance of audience profiling, of ensuring that your understanding is accurate and evidence-based.
What do you want them to think, feel, know and do?
How will you do what you propose to do?
After thinking about the people you need to reach. Now we need to look at you – your project, business or personal brand. This session looks at what is special about your story.
What is at the heart of the story?
In this session we will finally look at the content of your proposition. What exactly is going to happen? What is the content of the change?
Building the story
We will have identified the ‘who, why, how and what’ of the narrative. Now it is time to articulate the story you will build with this audience. Using a journalistic framework we will help you draft the following:
A wide range of learning methods ensures we deliver learning that is appropriate, specific and drives sustainable change.